By Editorial Team·Latest Worldwide News
TechCrunch · Friday, February 6, 2026 · Last updated Feb 8, 2026, 8:37 PM
From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
1 min read
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote … [+6123 chars]
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