TechCrunch · Friday, February 6, 2026
From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads - TechCrunch
1 min read
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote … [+6123 chars]